Wednesday, July 16, 2008
Call me crazy, but I still think Swatch watches are totally cool. I never have gotten over them. I was never too keen on the crazy colored ones, but the classic black ones are just awesome. I owned a few in the 80's, always the classic black, always the large size instead of the tiny girls'/ladies' ones. Above is an of a vintage one from the Swatch Keith Haring collection of the 1980's.
Everyone knew those kids in school who wore 2 or 3 or 4 Swatches one after the other on their wrist. Weren't they the same kids who had the 'Member's Only' jackets? My family didn't have enough money for multiple Swatches or 'Member's Only', and my paltry salary (literally $2 an hour plus tips in 1984) at the donut shop was just enough to buy a bit of music on vinyl now and again.
Almost as cool as the watches were the innovative Swatch Guards. LOVED those things! I had the classic black watch and a collection of 4 or 5 guards. Throughout the years I have ruined many watches by either dropping them on concrete or accidentally hitting them against a brick wall while struggling to carry kids or grocery bags. Every time this has happened I have thought "If only I had a Swatch Guard!".
I have always really loved things that are simple yet utilitarian (form AND function counts)and am sure that it goes back to the aesthetic of the 80's, when black,red and silver stuff in sleek but utilitarian designs ruled. I loved the Bauhaus inspired revival of the time, which could be seen everywhere from clothing to home design to advertising. I don't have the guts (or money) to decorate my home in this outmoded styling, but certainly DO have the guts to get a Swatch guard, and gosh darnit, I'm gonna do JUST THAT! AND SOON!